Schweppes Honoring one of the world's oldest brands without standing still.
Schweppes has been around since 1783, with equity most brands would envy and a visual identity that had drifted over time. Led the creative direction for a rebrand that sharpened what already made Schweppes iconic—its premium, grown-up character, rather than replacing it, then carried the new system across packaging, retail, and digital. Part of a series of heritage-brand refreshes that drove double-digit first-year sales growth.
Role & scope: Creative strategy & direction — branding, packaging, visual system, retail, digital. Credits: AD Jeff Ferland · Design Chris Stroup · Copy Dave Fletcher)