Dr Pepper Glass Premium, by design
A retro-premium innovation play leaning into growing consumer demand for glass over plastic. Beyond branding and packaging, the work extended to bottle design and structural form development, shaping the physical product, not just its label, to deliver a genuinely premium expression of the brand. Led creative direction through launch, including directing the launch photoshoot.
Role & scope: Creative direction — innovation, bottle/structural design, packaging, launch photography.. Art Director: Ryan Meigs, Design: Connor Arnot, Photography: Dave Salafia