“State of Possibility” - Campaign 30 sec
Vermont State University A State of Possibility for every Vermonter.
Vermont State University needed a brand that could reposition a young public university for growth and make the case for accessible higher education to a new generation. Led the development of a new brand framework and the "State of Possibility" platform, built around the university's core mission: making higher education reachable for every Vermonter and opening real paths to opportunity. The work spanned brand strategy, an integrated campaign, film, and a visual system designed to scale across enrollment, recruitment, and campus life, strengthening market presence and driving enrollment.
Role & scope: Creative & Marketing Strategy Leadership & Development - brand strategy, campaign platform, film, visual system, and digital marketing.