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Keurig Leading creative across a flagship brand.
A snapshot of creative work for Keurig spanning product launches, brewer packaging, photography, launch kits, and social. Led creative direction across the brand's output—setting the look, feel, and standards that carried from shelf to screen, and keeping a large, multi-format body of work consistent and on-brand across every touchpoint.
Role & scope: Creative direction — product launches, brewer packaging, photography, launch kits, social. Photography: Erica Allen, David Butler Video: Urban Rhino